Appleton Estate Jamaica Rum has officially been named a CoolBrand for 2012 - 2013 in an annual initiative to identify the UK’s coolest brands.

The CoolBrands list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.

Appleton Estate Jamaica Rum beat tough competition to take its place in the prestigious list.

The CoolBrands survey has been compiled annually since 2001. The results are published every September and the selection of the country’s coolest brands is featured.