DANCEHALL entertainer Assassin is promising a strong set for his performance at the Sir Arthur's Day concert set for this Thursday at the National indoor Sports Centre in Kingston.

The concert will be streamed live across the Caribbean as the world celebrates the legacy of the man who delivered Guinness to the world.

 Born Jeffrey Campbell, and known as one of the most creative dancehall lyricists his songs range from girls' tunes to biting social commentary. Assassin says he is planning to incorporate some of his songs that have become favourites in the dancehall landscape into his set. "You can expect songs from the Pepper riddim and songs like Hand to Mouth, Hand Inna Di Air — an energetic set," he notes.

Rehearsals have been going well, but they have been mainly to fine-tune his 30-minute set to ensure that there are no hitches. "I've been rehearsing with Ruff Kut band, which is really a formality and it's really just to fine-tune." He adds, "I am putting in the time in rehearsal so my performance is seamless and that people get a good show."

Assassin, who is also known as Agent Sasco, said delivering a great performance is crucial because he will not only be performing before his local audience but for viewers across the region. "This regional broadcast is a big deal. You are seen by viewers across the region so I really want to go out there and give a great show," he stresses.

Being selected to perform from the many reggae/dancehall acts means a lot, Assassin reveals. His selection, he feels, means the organisers want a certain type of entertainer that would represent the Guinness brand well, so he is honoured to have been chosen. "It means my hard work is being recognised and confirms that my hard work has paid off."

Assassin will be part of the line-up that includes reggae/dancehall act I-Octane and soca band KES out of Trinidad. Together they will provide entertainment for the millions who will be watching across the region. Millions more across the world will also be celebrating Sir Arthur's Day.

In 1752, Arthur's godfather Arthur Price, the Church of Ireland's Archbishop of Cashel, left him £100 in his will. Guinness invested the money and in 1755 founded a brewery at Leixlip, close to Dublin in Ireland. In 1759, Arthur set up his own business making history when he invested his entire inheritance in a 9,000 year lease on the four-acre brewery at St James's Gate in Ireland.

So, from Ireland and Europe across to the USA, Caribbean and ending in Asia, 24 hours of global celebrations and live music events will mark another year to toast the Guinness legacy.

Here in Jamaica fans will benefit greatly from the experience. "We're very excited about delivering the Arthur's Day concert to our consumers in an up-close, intimate setting. All three artistes chosen have a quality of greatness that reflects what Guinness represents and the patrons will get to experience it," said Gary Dixon, Guinness brand manager.