Mavado's single Di Gyal Dem, produced by Di Genius, has been selected by smartphone giant HTC, as the main background song for their new European ad campaign.

HTC is launching its new One X handset, and contracted Di Genius to produce the music for the campaign's video clip.

Stephen Di Genius McGregory gives us the 411.

The video clip depicts a male using his HTC phone to provide music at a party by connecting it to some huge speakers. After the stringing process of the mobile sound system, Mavado's Di Gyal Dem single could be heard blaring from the speakers as patrons danced.

The ad campaign will be launched in Germany this week, before spreading to Russia, Switzerland, Austria and Turkey. The movement is expected to later spread into areas like Asia and the Middle East.