Director Jay Will claims that the incarceration of deejay Vybz Kartel has caused the reality dating show 'Teacha's Pet' to be even more popular than expected.

The director claims that the deejay's arrest has caused the show to be the "hottest ting a road".

When Kartel was arrested for illegal possession of a firearm, two counts of murder and conspiracy to murder in October, it seemed that his latest project Teacha's Pet would be facing the axe.

Shortly after Kartel's arrest, telecommunications giant LIME announced that due to the serious nature of the charges against him, it had made the decision to discontinue its broadcast of the reality series on its mobile TV with immediate effect.

But despite this, the show is not only still airing every Friday night on CVM TV, but still creating waves.

Speaking with The WEEKEND STAR yesterday, Jason 'Jay Will' Williams was delighted with the progress of the show in which he has had a major hand from the beginning.

"The response is overwhelming, I've never seen in history a programme surrounding an artiste that has garnered such worldwide interest," he said.

According to Will, the show's page on social networking site Facebook.com, is proof of how well it is doing. "We have 29,000 active users on our Facebook page daily asking about what's going on. People are logging on and interested, the girls are stars. People are sitting down every Thursday night waiting on the sneak peek of the show for the next night to see what's going to happen. It's the new thing on a Friday night, nobody nah go a road anymore, everybody a watch Teacha's Pet," he said.

The director said that Kartel's incarceration has assisted the ratings for the show. He said "In my opinion Vybz Kartel's incarceration probably has boosted the controversy of the show especially internationally. People have heard about it and searched for him on the Internet and are running into Teacha's Pet."