Usain Bolt showed his versatility in Virgin Media's newest advertising campaign. The ad which is estimated to have cost millions of pounds sees the global track star taking on the roles of a 'baby baby and what is being described as 'mischievous' Mrs. Bolt whose favorite track and field athlete is Britain's Mo Farah as they use Virgin Media's broadband service to complete their taks. In an interview with the drum.com Brand and Marketing manager of Virgin Media stated that Usain Bolt life to advertisements as he portrayed "an unforgettable Virgin Media family". According to the report, the latest Virgin ad is aimed at showcasing the company's 152mb broadband service in 2014, which it boasts is twice as fast as its other rivals.