Coming off a successful tour where he mostly performed to packed houses at several venues across Europe, Chris Martin has his eyes set on bigger things for his burgeoning career. His three-week, 12-city tour opened his eyes up to what he can achieve with just a little shift in what has been, to date, a successful career strategy.

"If we should give a synopsis of all 12 shows, we can see where the music has grown to a place where it's not like you have a shared fan base, because in Europe you have people that love reggae music as a whole, so you'll have artistes sharing a fan base, but you can definitely see that people love Christopher Martin. So even if there were several different shows going at the time, you can definitely see where there are genuine fans of Christopher Martin," the singer revealed during a sit-down at Big Yard Studios shortly after he returned to the island from the gruelling trip and just hours before he departed for a show in Canada. "That speaks volumes for me because I feel the mere fact that I have not been in the business for many, many years, to see where I am at right now is a blessing."

Martin said he was surprised to see that he even has groupies now. There were a group of young girls of African and European ethnicities - a microcosm of his fan base - who showed up at several of his shows right across Europe, he said. "They were following me everywhere and it just goes to show the power of music. The whole success of the tour makes me feel a sense of accomplishment that makes me feel like I am doing something worthwhile."

bigger venues

From here, though, the focus will be on growth, Martin said, with more European tours this time in bigger venues. "We're doing venues of 1,500 or so, but the support is there. I want to set my hat at a very high standard. You have venues that can hold 10,000 and those that can hold 20,000, and while I do feel good about having a hall packed to capacity but to say that I don't want to reach a level of 20,000 I would be short-changing myself. So that's what we're working towards, a bigger market."

Martin believes that to achieve these new goals, changes will have to be made to the media he uses to get to that fan base. He said getting his music into mainstream media in Europe is one way in which he intends to reach that larger audience.

"We can try something different, but it's not going to be a major shift. It's not like I am going to stop being a reggae artiste. What we want to do is to bring my type of reggae music to mainstream radio. We have to just sit and weigh the pros and the cons and look at it from a business point of view and see how best we can capitalise on all that is happening right now."

For the time being, he wants to get back into familiar markets and continue to grow the fan base there. "Reason being, the first impression was lasting, but now we want to drive the nail home and obviously we have to go to places where we have never been before so we can give them that first impression," he said. "We want to spread it like when you drop flour from a high building, it spreads everywhere."

Following his trip to Canada, Martin headed to New York on Wednesday. "After Canada, I had a performance for [Hot] '97. Who's next? It's like a showcase for the next big thing from different genres. People from the hip hop side, people from reggaeton, and who's next from reggae."

Martin is also putting the finishing touches on his album due later this year. Trips are also being planned for Africa, Europe in the summer, across the Caribbean and new markets in the United States for the remainder of 2013.